e-Literate

Present is Prologue

Category: Ed Tech

The “Ed Tech” category includes posts about educational technology products themselves, including LMSs and other learning platforms, adaptive learning and other digital curricular materials products, learning analytics, and educational apps of all types. It also includes technical aspects of ed tech products, especially interoperability.

  • Marketing Claims From Adaptive Learning Vendors As Barrier To Adoption

    In Spring 2016, faculty, support staff and administrators at Oregon State University met to candidly share their experiences with adaptive learning technology. ((Disclosure: Our e-Literate TV series of video case studies and explainer videos is funded by a grant from the Bill & Melinda Gates Foundation.))  I shared two different videos from the event at EdSurge in this article.

    At one point I asked what people saw as risks or barriers to further adoption of adaptive learning courseware, and two people had very similar responses. In a nutshell, the over-active marketing claims from many vendors could be the biggest barrier. This is somewhat counter-intuitive as over-active marketing is commonly seen as the cause of technology being adopted even when it should not be. Listen to their responses (< 30 seconds).

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  • Changes at D2L: A second-hand view from users conference

    As I have described to several executives at D2L, there is an interesting gap between the progress we have seen with the company’s product improvements and the reaction we hear from many of their customers. With the tighter integration with LeaP and the improved usability, particularly in content authoring, I would have expected to hear more customers react to the changes. But when talking directly to many of the institutions using the Brightspace LMS, staff describe D2L as if the company and product line had not changed in several years. What is not clear is whether this gap is due the company missing the mark (and my judgement of improvements not aligning with what colleges and universities want) or whether there is just a lag where it will take time for most customers to believe in and take advantage the new product designs and features.

    2016 has been an eventful year for D2L. COO Cheryl Ainoa, a longtime veteran of Yahoo! and most recently Intuit, joined the company in April. Although this move was not advertised through press releases or even blog posts, I believe this is a significant change to how the company operates. This is not the first time that D2L has reached outside the industry for a top executive, as they employed Dennis Kavelman from RIM / Blackberry as COO from 2012 – 2014 (the period where D2L raised $165 million in two mammoth funding rounds). But I have heard that the addition of Ainoa has already seen results internally. And in the ‘keeping work in perspective’ category, founder and CEO John Baker and his wife had their first child right before the Fusion Users Conference. (more…)

  • TechCrunch: “EdTech – 2017’s big, untapped and safe investor opportunity”

    David Bainbridge, CEO of UK-based Knowledgemotion, wrote a post on Saturday in TechCrunch titled “Edtech is the next fintech” calling out the huge, untapped potential of EdTech. Thanks to Alan Levine for sharing this one. Spoiler alert:

    But this is just the tip of the iceberg. The opportunities edtech promises the world’s largest content providers, the biggest educational institutions and any investor looking for a “sure thing” are almost endless. While it might be slightly late to the “digital-first” party, edtech is poised to be the biggest and possibly most profitable digitalized sector yet.

    This is exciting! Not only could EdTech be the biggest market sector yet, it is also “also the safest bet for investors”. Oh my goodness, tell me more. (more…)

  • Schoology: The strongest LMS you’ve never seen

    LMS evaluations are typically painful ordeals for not just committee members but also for the vendors. They have to provide multiple demos, have lots of Q&A, and write 100+ page proposals based on extensive feature requirements and perhaps even more painful terms and conditions. But there is one case that might be worse – not even getting to compete when your product appears to be an excellent fit. And that is the situation that Schoology finds it in for the majority of higher ed evaluations.

    Schoology’s original market was aimed US-based K-12 institutions, and for paying school or district LMS selections Schoology is probably one of the two strongest competitors, along with Canvas. Schoology does have an international presence and over the past year and a half have targeted an expansion into higher ed. Michael wrote a post after the company raised $32 million in new funding last fall, largely to fund this expansion. I described the institution-wide adoption by Wheaton College in Spring 2016, following the Colorado State University Global Campus adoption in early 2015. But what I don’t see is a real acceleration in the higher ed market yet. There are a few significant LMS active evaluations that include Schoology, but the majority of higher ed LMS evaluations over the past two years have not treated Schoology as a real competitor. Based on what I’ve seen, this lack of evaluation is not based on the product itself. (more…)

  • Instructurecon 2016: Why This Company is Still Formidable (and Misunderstood)

    When I talk to Instructure competitors or critics, I usually hear two complaints about them:

    1. They “open wash” or are “fauxpen.”
    2. They have no vision.

    Having attended Instructurecon 2016 a couple of weeks ago, my answer to the first complaint is that the critics don’t understand what Instructure and their customers mean by “openness.” In some respects, Canvas is the most open ed tech project I know of in ways that strongly differentiate it from its competitors. Full stop. The second complaint is more plausible. But if I were competing against Instructure, I wouldn’t take too much comfort in that.

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  • MoodleMoot US 16: Playing small-ball

    At the MoodleMoot in late June in Los Angeles, which serves as close to a users conference for the open source Moodle LMS community as any other event, there was a strong sense of continuity and general improvements. Rather than aggressive rearchitectures and product lineup changes, the Moodle roadmap is based on hitting singles and running the bases and not worrying about getting the big hits.

    In an interview with Moodle HQ founder and CEO Martin Dougiamas last fall, I asked him to respond to my observation that Moodle is at an inflection point based on Blackboard acquisitions of Moodle Partners, the creation of the Moodle Association, and Remote Learner leaving the Moodle Partner program. Martin’s response was interesting and is consistent with the message at the conference this summer. (more…)

  • MarketsandMarkets: Getting the LMS market wrong

    New LMS market analysis with a leader list that includes a company that is retiring its LMS and ignores the company who has a 5x lead in new implementations for its core market? Sign me up.

    Over the next week or two, we plan several posts at e-Literate based on the various LMS users conferences we recently attended. We already covered Sakai and Blackboard, and we will have commentary on Moodle, Schoology, D2L, and Canvas soon. But before we do so, I wanted to call out the recent analysis by MarketsandMarkets, which requires some commentary as it is leading to some media coverage that could misinform those trying to understand the LMS market. The headline of their recent market report:

    Learning Management System (LMS) Market Worth 15.72 Billion USD by 2021

    According to a new market research report, “Learning Management System Market by Application, Delivery Mode (Distance Learning and Instructor-Led Training), Deployment (On-Premises and Cloud), User Type (Academic and Corporate), Vertical, and Region – Global Forecast to 2021”, published by MarketsandMarkets, the LMS market size is expected to grow from USD 5.22 Billion in 2016 to USD 15.72 Billion by 2021, at a CAGR of 24.7%.

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