e-Literate

Present is Prologue

Tag: Efficacy Framework

  • Efficacy, Adaptive Learning, and the Flipped Classroom, Part II

    In my last post, I described positive but mixed results of an effort by MSU’s psychology department to flip and blend their classroom:

    • On the 30-item comprehensive exam, students in the redesigned sections performed significantly better (84% improvement) compared to the traditional comparison group (54% improvement).
    • Students in the redesigned course demonstrated significantly more improvement from pre to post on the 50-item comprehensive exam (62% improvement) compared to the traditional sections (37% improvement).
    • Attendance improved substantially in the redesigned section. (Fall 2011 traditional mean percent attendance = 75% versus fall 2012 redesign mean percent attendance = 83%)
    • They did not get a statistically significant improvement in the number of failures and withdrawals, which was one of the main goals of the redesign, although they note that “it does appear that the distribution of A’s, B’s, and C’s shifted such that in the redesign, there were more A’s and B’s and fewer C’s compared to the traditional course.”
    • In terms of cost reduction, while they fell short of their 17.8% goal, they did achieve a 10% drop in the cost of the course….

    It’s also worth noting that MSU expected to increase enrollment by 72 students annually but actually saw a decline of enrollment by 126 students, which impacted their ability to deliver decreased costs to the institution.

    Those numbers were based on the NCAT report that was written up after the first semester of the redesigned course. But that wasn’t the whole story. It turns out that, after several semesters of offering the course, MSU was able to improve their DFW numbers after all:

    MSU DFWThat’s a fairly substantial reduction. In addition, their enrollment numbers have returned to roughly what they were pre-redesign (although they haven’t yet achieved the enrollment increases they originally hoped for).

    When I asked Danae Hudson, one of the leads on the project, why she thought it took time to see these results, here’s what she had to say:

    I do think there is a period of time (about a full year) where students (and other faculty) are getting used to a redesigned course. In that first year, there are a few things going on 1) students/and other faculty are hearing about “a fancy new course” – this makes some people skeptical, especially if that message is coming from administration; 2) students realize that there are now a much higher set of expectations and requirements, and have all of their friends saying “I didn’t have to do any of that!” — this makes them bitter; 3) during that first year, you are still working out some technological glitches and fine tuning the course. We have always been very open with our students about the process of redesign and letting them know we value their feedback. There is a risk to that approach though, in that it gives students a license to really complain, with the assumption that the faculty team “doesn’t know what they are doing”. So, we dealt with that, and I would probably do it again, because I do really value the input from students.

    I feel that we have now reached a point (2 years in) where most students at MSU don’t remember the course taught any other way and now the conversations are more about “what a cool course it is etc”.

    Finally, one other thought regarding the slight drop in enrollment we had. While I certainly think a “new blended course” may have scared some students away that first year, the other thing that happened was there were some scheduling issues that I didn’t initially think about. For example, in the Fall of 2012 we had 5 sections and in an attempt to make them very consistent and minimize missed classes due to holidays, we scheduled all sections on either a Tuesday or a Wednesday. I didn’t think about how that lack of flexibility could impact enrollment (which I think it did). So now, we are careful to offer sections (Monday through Thursday) and in morning and afternoon.

    To sum up, she thinks there were three main factors: (1) it took time to get the design right and the technology working optimally; (2) there was a shift in cultural expectations on campus that took several semesters; and (3) there was some noise in the data due to scheduling glitches.

    There are a number of lessons one could draw from this story, but from the perspective of educational efficacy, I think it underlines how little the headlines (or advertisements) we get really tell us, particularly about components of a larger educational intervention. We could have read, “Pearson’s MyPsychLabs Course Substantially Increased Students Knowledge, Study Shows.” That would have been true, but we have little idea how much improvement there would have been had the course not been fairly radically redesigned at the same time. We also could have read, “Pearson’s MyPsychLabs Course Did Not Improve Pass and Completion Rates, Study Shows.” That would have been true, but it would have told us nothing about the substantial gains over the semesters following the study. We want talking about educational efficacy to be like talking about the efficacy of Advil for treating arthritis. But it’s closer to talking about the efficacy of various chemotherapy drugs for treating a particular cancer. And we’re really really bad at talking about that kind of efficacy. I think we have our work cut out for us if we really want to be able to talk intelligently and intelligibly about the effectiveness of any particular educational intervention.

  • Can Pearson Solve the Rubric’s Cube?

    Love ’em or hate ’em, it’s hard to dispute that Pearson has an outsized impact on education in America. This huge company—they have a stock market valuation of $18 billion—touches all levels from kindergarten through career education, providing textbooks, homework platforms, high-stakes testing, and even helping to design entire online degree programs. So when they announce a major change in their corporate strategy, it is consequential.

    That is one reason why I think that most everybody who is motivated to read this blog on a regular basis will also find it worthwhile to read Pearson’s startling publication, “The Incomplete Guide to Delivering Learning Outcomes” and, more generally, peruse their new efficacy web site. One of our goals for e-Literate is to explain what the industry is doing, why, and what it might mean for education. Finding the answers to these questions is often an exercise in reading the tea leaves, as Phil ably demonstrated in his recent posts on the Udacity/SJSU pilot and the layoffs at Desire2Learn. But this time is different. In all my years of covering the ed tech industry, I have never seen a company be so explicit and detailed about their strategy as Pearson is being now with their efficacy publications. Yes, there is plenty of marketing speak here. But there is also quite a bit about what they are actually doing as a company internally—details about pilots and quality reviews and hiring processes and M&A criteria. These are the gears that make a company go. The changes that Pearson is making in these areas are the best clues we can possibly have as to what the company really means when they say that they want efficacy to be at the core of their business going forward. And they have published this information for all the world to see.

    These now-public details suggest a hugely ambitious change effort within the company. Phil and I have consulted for a few textbook publishers, including Pearson, and I worked for Cengage for a year and a half. We have a pretty good idea of the magnitude of the change management challenges these companies face right now and the strategies that various publishers are bringing to bear in an effort to meet them. I can say with absolute conviction that what Pearson has announced is no half-hearted attempt or PR window dressing, and I can say with equal conviction that what they are attempting will be enormously difficult to pull off. They are not screwing around. Whatever happens going forward, Pearson is likely to be a business school case study for the ages.

    As if all of this drama weren’t enough, Pearson’s strategy raises another question which should be fascinating for educators; namely, can a rubric transform a multi-billion-dollar company?

    Fair warning: This post is ridiculously long. Even by my standards.

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