• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

e-Literate

Present is Prologue

  • Home
  • About
  • Read More
    • Big Picture
      • Outcomes
      • Policy
      • Research
    • Business & Economics
    • Academics & Academia
      • OPMs & Program Support
      • Pedagogy
      • Strategy & Change Management
    • Ed Tech
      • Curricular-Materials
      • Interoperability
      • Learning Analytics
      • Learning Apps
      • LMS & Learning Platforms
    • Bits & Bytes
      • From the Editors
      • Recommended Reading
      • Upcoming Events
  • Get Help (Services)
  • Do More (EEP)
  • un-Webinars
  • Contact
  • Show Search
Hide Search
You are here: Home / Archives for marketing

marketing

Recommended Reading: Signs of Restraint in the Analytics Hype Machine

By O'Neal Spicer. Posted on March 13, 2017

Mike Sharkey’s recent post on the Blackboard blog site, “Analytics isn’t a thing,” triggered by an epiphany he had while reading the latest NMC Horizon Report, suggests that we might finally be seeing a maturation in the much-hyped analytics space. Rather than viewing analytics as a product category in and of itself, Mike concludes that […]

IBM’s Misleading or Just Incorrect National Ad on Student Retention

By Phil Hill. Posted on August 4, 2015

Thanks to Chris Edwards for alerting me to this one. In a nutshell, IBM launched a national ad campaign last month that included commercials during Wimbledon on the weekend. They’re spending big money on this campaign about big data, learning analytics, and reducing “dropout rates” [emphasis added below]. In the US, 3 in 10 college […]

Primary Sidebar

Subscribe by email

RSS EEP News

  • iDesign Contributes the iDea Book and Declares “Scholarship Over SWAG”
  • Carnegie Mellon and Lumen Learning Announce EEP-Relevant Collaboration
  • Forbes Column on the CMU Contribution
  • EdSurge Covers the EEP Summit
  • CMU Announces $100 Million OpenSimon Contribution at EEP Summit

Most commented

  • Six Ways the edX Announcement Gets Automated Essay Grading Wrong
  • The Four Student Archetypes Emerging in MOOCs
  • Blackboard Patents the LMS
  • Does Google Wave Mean the End of the LMS?
  • Why Pearson’s OpenClass Is a Big Deal
  • Emerging Student Patterns in MOOCs: A Graphical View
  • Stephen Downes Missed the Point
  • The Most Thorough Summary (to date) of MOOC Completion Rates

Recent Comments

  • Michael Feldstein on Coursera and 2U: MOOCs are Designed to Compete with Google AdWords.
  • Rovy on Coursera and 2U: MOOCs are Designed to Compete with Google AdWords.
  • Michael Feldstein on Web3: Still Don’t Know Why We’re Talking About It
  • Greg on Web3: Still Don’t Know Why We’re Talking About It
  • Mary Burgess on Web3: Still Don’t Know Why We’re Talking About It

 


»Editorial Policies

 

Creative Commons License

 

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

 

What We Are Learning About Online Learning…Online
Creative Commons License
Creative Commons License

 

  • Home
  • About
  • Read More
  • Get Help (Services)
  • Do More (EEP)
  • un-Webinars
  • Contact