Mike Sharkey’s recent post on the Blackboard blog site, “Analytics isn’t a thing,” triggered by an epiphany he had while reading the latest NMC Horizon Report, suggests that we might finally be seeing a maturation in the much-hyped analytics space. Rather than viewing analytics as a product category in and of itself, Mike concludes that […]
marketing
IBM’s Misleading or Just Incorrect National Ad on Student Retention
Thanks to Chris Edwards for alerting me to this one. In a nutshell, IBM launched a national ad campaign last month that included commercials during Wimbledon on the weekend. They’re spending big money on this campaign about big data, learning analytics, and reducing “dropout rates” [emphasis added below]. In the US, 3 in 10 college […]