In Spring 2016, faculty, support staff and administrators at Oregon State University met to candidly share their experiences with adaptive learning technology. ((Disclosure: Our e-Literate TV series of video case studies and explainer videos is funded by a grant from the Bill & Melinda Gates Foundation.)) I shared two different videos from the event at EdSurge […]
OSU
Marketing Claims From Adaptive Learning Vendors As Barrier To Adoption
We have been critical here at e-Literate when we find ed tech vendors making spurious marketing claims, and Michael in particular has parlayed this into well-deserved NPR fame. But these answers from OSU go further and suggest that marketing claims are harming the vendors themselves. Our primary concern is whether faculty and staff have accurate information to support their own decision-making, and not the financial health of vendors, but this view of self-limitation is an interesting one to consider.