One subject that we have not covered much at e-Literate lately is the market position of Moodle. Given the significant LMS market changes over the past two years, it might be worth considering how institutions are adopting and using Moodle. In the US at least, there has been a significant change – whereas in previous years Moodle growth came primarily from institutions moving away from Blackboard, today much of the growth appears to have shifted to online service providers.
Traditional US Market
From 2006 – 2011 Moodle grew quickly in the US, both in terms of the number of users (students, faculty) and in terms of the number of schools adopting Moodle. This growth appears to have slowed considerably since 2011, although the data can be difficult to interpret since the system is open source – anyone can download for free and run Moodle, without even notifying Moodle headquarters or often the institution.
While the data is inconclusive, my assumption is that traditional Moodle growth – institutions adopting the LMS as the campus standard, typically moving away from Blackboard or WebCT – has significantly slowed from its peak growth in 2009 – 2011. I’ll write a separate post on this subject in the future.
New Growth Model
While the traditional growth may have slowed, there is a market segment in the US where Moodle is quietly dominating – as the preferred learning platform (or LMS) for online service providers.