e-Literate

Present is Prologue

Tag: Steve Jobs

  • Mobile in Ed Tech: Moving Beyond Browser Replacement

    In 2003 Steve Jobs made a speech to the International Design Conference in Aspen, and the audio for this speech has just been re-discovered and shared. There is even a transcription from the Verge available here. During his talk, Jobs foresaw future mobile devices as well as the challenge we would face in truly taking advantage of these mobile devices.

    Ok let’s go back to this revolution, what is happening? What’s happening is the personal computer is a medium– of communication. One of the medium. So what’s a medium? It’s a technology communication. A book is a medium. Telephone. Radio. Television. These are mediums of communication. And each medium has pitfalls to it, it has shortcomings, has boundaries which you can’t cross. But it also, generally, has some new unique opportunities.

    The neat thing, is that each medium shapes not only the communication that goes through it but it shapes the process of the communication. Perfect example: if you compare the telephone with what we’re seeing if you link a bunch of computers together and we can send messages to an electronic mailbox, which people can then receive– at their leisure.

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  • Apple and Textbooks, Part 1: The War on Paper

    Unsurprisingly, there has been a lot of good coverage of the Apple announcements already. I’m partial to Phil Hill’s pre- and post-announcement write-ups here at e-Literate as well as Audrey Watters’ analysis at Hack Education. Nevertheless, I do think there are a few more things that can be said about the announcement.

    From a functional perspective, there really isn’t anything new about the e-textbooks that Apple is touting. Pretty much all of the functionality can be found in one, several, or even all of the entrants in the product category that I have occasionally referred to as “nextbooks,” e.g., Inkling, Kno, MIYO, DynamicBooks, and my own employer’s MindTap product. In fact, as I’ll go into in a later post, Apple’s entrants are missing some features that are critical to this product category. But the facts of the product announcement alone don’t tell the whole story. I don’t think you can really tease out the full impact without understanding the company’s commercial goals—particularly when the company is Apple, which has a history of moving markets in ways that other companies can only dream of. In the next couple of posts, I’m going to tease out what I believe Apple is trying to accomplish for itself, and then use that context to explore where their efforts are likely to have progressive effects on education and where there are gaps or problems.

    Let’s start with Apple’s prime motivation. They want to kill paper.

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