e-Literate

Present is Prologue

Tag: Ultra

  • Blackboard Learn Ultra: Ready or not?

    At this year’s BbWorld16 users conference, Blackboard’s new executive team demonstrated their ability to deliver a much tighter, more coherent message of what they are learning from talking to customers and what the focus of the company will be in the next few years. The “1 Learn, 2 Experiences (Original and Ultra), and 3 Deployments (Self-Hosted, Managed-Hosted, and SaaS)” meme is an example. Words are easy to come by, however, and Blackboard leadership needs to back up their claims, particularly with the Learn LMS and particularly with the long-delayed Learn Ultra.

    Michael described the challenges that Blackboard and its new CEO Bill Ballhaus face back in January, with this comment about Learn Ultra [emphasis added]:

    Prove that Ultra is real: While there are customers who will not be quick to move off of 9.x (for a variety of reasons), nobody believes that the current platform represents a compelling future for digital learning environments. It is long in the tooth. But schools evaluating LMSs have largely discounted Ultra because they don’t think it’s real and they’re not convinced that it ever will be. Now that the product is a year late, they have increased reason to be skeptical. We have heard that there are schools piloting Ultra, but I am not aware of any public information about how these pilots are going or even which schools are participating. Blackboard needs to ship Ultra and trot out some customers who are willing to speak publicly about their experiences with it. If they fail, they will not get a do-over.

    While this inaccurate claim came from the previous executive team, and while I have heard nothing but positive reviews from Blackboard staff about the new CEO, this does not mean that previous claims are irrelevant. And the issue is not what Blackboard told us at e-Literate, it is more what they have told or not told the higher education (and K-12) communities. (more…)

  • Blackboard CEO’s First 100 Days: Reorganization and Learn Ultra Updates

    Just over four years after Providence Equity Partners acquired Blackboard and three years after they brought in Jay Bhatt to replace co-founder Michael Chasen, the company hired Bill Ballhaus as its new CEO at the beginning of January. 100 days in, Ballhaus is starting to make changes to the organization and providing some insights into future corporate directions.

    The most significant change is a reorganization that combines strategy, product management and marketing in one group under Katie Blot. In an interview Michael and I had with Ballhaus and Blot earlier this week, they described the primary motivation for the organizational change as the need to more tightly align those functions. Also significant is that this change means the departure of Mark Strassman, SVP Product Marketing & Management, and Tracey Stout, SVP of Marketing & Sales Effectiveness. Blackboard provided the following statement. (more…)

  • After Customer Feedback And Further Delays, Blackboard Changes Learn Ultra Strategy For LMS

    A full seven months after BbWorld 2015, Blackboard has yet to move any new functionality for Learn Ultra from “in development” or “in research” to “available” according a new public webinar. That is, Learn Ultra is no further along from a customer delivery perspective than they were in July 2015, when they were already a year late. Furthermore, Blackboard promised at BbWorld 2015 that Learn Ultra would be available to all customers in technical preview mode by Fall 2015 and available for active pilots with students and course content by Spring 2016, yet I have talked to several of Blackboard’s best long-term customers who have no access to Ultra and no updates on plans. What is becoming clear is that Learn Ultra as originally envisioned will not be in General Availability by BbWorld 2016.

    I asked Blackboard for statements on the current Ultra status and was able to interview Mark Strassman, Senior VP of Product and Marketing,  late last week. Mark described that Blackboard has decided to change their product strategy based on selected customer feedback in technical preview. According to Strassman:

    Based on customer feedback on our Learn SaaS offering, we have evolved our strategy to make it easier for institutions to move to Learn SaaS and adopt Learn with the Ultra Experience. Later this year we will provide a new Ultra-inspired theme that customers can use with either Learn 9.1 or Learn SaaS with the Original Experience. This theme will give users of our current product an updated look-and-feel, and make it easier for them to deploy Learn Ultra, either standalone, or alongside existing courses in the Original Experience.

    What this means is that Learn 9.1 Original will start to look more like Ultra and Ultra will start to look more like 9.1 Original. Let’s unpack that statement a little. (more…)

  • Exclusive: University of Phoenix moving from homegrown platform to Blackboard Learn Ultra

    The University of Phoenix has a history of using its scale to develop and rely on homegrown platforms, including the  adaptive learning platform branded as “Classroom”. I wrote about this investment in 2013.

    The full significance of the University of Phoenix bet on adaptive learning platforms goes beyond pure dollars and became clear when the school announced the closure of 115 of its 240 locations. The stated usage of the savings from campus closures is primarily to further invest in the platform as described by the Phoenix Business Journal.

    In early 2015 the University of Phoenix experienced “significant disruption with respect to our new online classroom platform”. By summer, the university’s parent company The Apollo Group announced to investors that it planned “to move away from certain proprietary and legacy IT systems”. CEO Greg Cappelli further described these changes in broad terms in the most recent earnings call. (more…)

  • Blackboard: Ask and Ye Shall Receive (Better Answers)

    About a week ago, I complained about Blackboard’s lack of clarity in messaging about their platform in general and the implications for managed hosting customers in particular. I wrote, in part,

    What is “Premium SaaS”? Is it managed hosting? Is it private cloud? What does it mean for current managed hosting customers? What we have found is that there doesn’t seem to be complete shared understanding even among the Blackboard management team about what the answers to these questions are.

    The problem with this oversight is deeper than just leaving managed hosting customers in the dark. Blackboard is asking customers (and prospects) to have patience as the company performs a major retooling on their platforms. In order to get that patience, they need for customers to understand (and believe) that this really is a major retooling, what is being retooled (at a high level), and what they will get that’s different from other platforms at the end of the process. This is a hard communication challenge, but it is also Blackboard’s live-or-die challenge. They really need to convince customers and prospects that the platform has a bright future, and to do that, they have to communicate nuances and technical issues that are not easy to communicate to executives. This is not something that can be fixed with a couple of DevCon sessions.

    That’s why I was happy to see Blackboard respond this week with more clarity.

    (more…)

  • Blackboard Potential Sale: Market timing, financials, and some thoughts on potential buyers

    With Reuters’ story last week that Blackboard is putting itself up for sale through an auction, one question to ask is ‘why now?’. As Michael has pointed out, Blackboard is in the midst of a significant, but incomplete and late, re-architecture of its product line.

    Bottom line: If you think that Ultra is all about playing catch-up with Instructure on usability, then the company’s late delivery, functionality gaps, and weird restrictions on where the product can and cannot be run look pretty terrible. But that’s probably not the right way to think about Ultra. The best analogy I can come up with is Apple’s Mac OS X. In both cases, we have a company that is trying to bring a large installed base of customers onto a substantially new architecture and new user experience without sending them running for the hills (or the competitors). This is a really hard challenge.

    Market Timing

    On the surface, it seems to be a high-risk move to try and sell a company before the changes are solidly in place and customers have demonstrated that they will move to new architecture rather than “running for the hills”.

    Assuming that the Reuters story is accurate, I believe the answer to the question on ‘why now’ is that this move is about market timing – Blackboard wants to ride the current ed tech investment wave, and Providence Equity Partners (their owners) believe they can get maximum value now. This consideration trumps the otherwise logical strategy of waiting until more of the risk from the new user experience and cloud platform roll-out is removed by getting real products into significant number of customers’ hands. VC investment and M&A activity are at high and potentially unsustainable levels. 2U has shown that ed tech companies can go public and be a success. Lynda.com has shown that relatively mature companies can be acquired for very high valuations. Instructure is likely to go public in early 2016. If you want to get a high price, sometimes it’s worth going on a hot market before addressing most of the re-architecture risk. (more…)

  • Blackboard Ultra and Other Product and Company Updates

    Phil and I spent much of this past week at BbWorld trying to understand what is going on there. The fact that their next-generation Ultra user experience is a year behind is deservedly getting a lot of attention, so one of our goals going into the conference was to understand why this happened, where the development is now, and how confident we could be in the company’s development promises going forward. Blackboard, to their credit, gave us tons of access to their top executives and technical folks. Despite the impression that a casual observer might have, there is actually a ton going on at the company. I’m going to try to break down much of the major news at a high level in this post. (more…)