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Curtiss Barnes

About Curtiss Barnes

Curtiss is currently a Senior Advisor at e-Literate and the Empirical Educator Project. He has more than 25 years of experience in the education industry and deep knowledge of a broad range of enterprise and instructional systems that support the core missions of education. His functional expertise ranges from strategy, marketing and sales to product management and product development, to business development, alliances and mergers & acquisitions.

Curtiss has held executive roles at large and small enterprises serving the education industry worldwide. His industry involvement bridges enterprise technology, courseware and publishing as well as university administration. Roles he has held include: Managing Director of Digital Products at Pearson, Vice President of Corporate Development at Cengage, Vice President of Industry Strategy and Applications Product Management at Oracle, and Board Member of the IMS Global Learning Consortium. Before his career transition to the commercial sector, Curtiss held positions in alumni and corporate relations, development, admissions, and executive education at several higher education institutions.

Curtiss holds an MBA from the Wharton School of the University of Pennsylvania and a bachelor’s degree in economics from Clark University.

Curtiss lives in Lexington, MA with his wife, their three daughters, and dog Bowie. Curtiss is an avid cyclist and loves to cook for family and friends.

Textbook and Chill?

By Curtiss Barnes. Posted on August 22, 2021

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A Simple, Post-Consumer Model for (Real) Education Education is an interactive experience. The wave of consumerization of education is arguably several decades old now. To my view, there are two prevailing themes of that consumerization: 1) the idea of student-customer who is therefore “always right” and deserves guarantees of certain outcomes like employability and ROI, […]

Good vs. Great Product Teams

By Curtiss Barnes. Posted on January 5, 2021

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Allowing teams to do their work is the hard part. Michael and I do a fair bit of work on topics like product-market fit and validating clients’ product and market strategies. We recently completed work with a company that I would characterize as a good exemplar of a “great” product team. In fact, during one […]

The Netflix of Education, ad nauseum

By Curtiss Barnes. Posted on December 6, 2020

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To get the model right, we need to inspect the value chain more closely. It’s been a COVID- and US national politics-blurred couple of months since I last posted here. Much has transpired in those months and it’s clear that nothing in education and EdTech will be the same as it was, and yet we […]

The Billion Dollar EdTech Platform Hole

By Curtiss Barnes. Posted on August 4, 2020

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Actually, make those plural: billions, holes

Shape of the Curves: What Next in the Higher Ed Courseware Market?

By Curtiss Barnes. Posted on July 21, 2020

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You can’t always get what you want (but it helps to know what you need).
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