Last week I covered the announcement from Instructure that they had raised another $40 million in venture funding and were expanding into the corporate learning market. Today I was able to see a demo of their new corporate LMS, Bridge. While Instructure has very deliberately designed a separate product from Canvas, their education-focused LMS, you can see the same philosophy of market strategy and product design embedded in the new system. In a nutshell, Bridge is designed to a simple, intuitive platform that moves control of the learning design away from central HR or IT control and closer to the end user.
While our primary focus at e-Literate is on higher ed and even some K-12 learning, the development of professional development and corporate training markets are becoming more important even in the higher ed context. At the least, this is important for those who are tracking Instructure and how their company plans might affect the future of education platforms.
The core message of Instructure regarding Bridge – just as with Canvas – is that it is focused on ease-of-use whereas the entrenched competition has fallen prey to feature bloat based on the edge cases. Despite this claim and despite Instructure’s track record with Canvas, what does this mean? I’m pretty sure every vendor out there claims ease-of-use whether or not there are elegant or terrible designs ((Although I would love to see the honest ad: “With a horrible, bloated user interface based on your 300-item RFP checklist!”)).
Based on the demo, Bridge appears to define ease-of-use in three distinct areas – streamlined, clutter-free interface for learners, simple tools for content creation by business units, and simple tools for managing learners and content. (more…)