About a week ago, I complained about Blackboard’s lack of clarity in messaging about their platform in general and the implications for managed hosting customers in particular. I wrote, in part,
What is “Premium SaaS”? Is it managed hosting? Is it private cloud? What does it mean for current managed hosting customers? What we have found is that there doesn’t seem to be complete shared understanding even among the Blackboard management team about what the answers to these questions are.
The problem with this oversight is deeper than just leaving managed hosting customers in the dark. Blackboard is asking customers (and prospects) to have patience as the company performs a major retooling on their platforms. In order to get that patience, they need for customers to understand (and believe) that this really is a major retooling, what is being retooled (at a high level), and what they will get that’s different from other platforms at the end of the process. This is a hard communication challenge, but it is also Blackboard’s live-or-die challenge. They really need to convince customers and prospects that the platform has a bright future, and to do that, they have to communicate nuances and technical issues that are not easy to communicate to executives. This is not something that can be fixed with a couple of DevCon sessions.
That’s why I was happy to see Blackboard respond this week with more clarity.

