Thanks to Chris Edwards for alerting me to this one. In a nutshell, IBM launched a national ad campaign last month that included commercials during Wimbledon on the weekend. They’re spending big money on this campaign about big data, learning analytics, and reducing “dropout rates” [emphasis added below]. https://www.youtube.com/watch?v=iiv4X1K7iX4 In the US, 3 in 10 […]