In the operating plan slide deck that Cengage recently released as a consequence of their bankruptcy proceedings, the executive summary slide says that a key element of their strategy is “driving aggressive digital growth in a course model.” “Course solutions” is mentioned three times in the deck as well. Cengage, as a company, is essentially betting its future on courseware. Not just digital products in general, but courseware in particular.
But they are hardly the only provider building content in this relatively new category. I thought it might be useful to provide a run-down of who is doing what in this space. It turns out that there is a pretty wide range in terms of approaches to the product category.