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You are here: Home / Archives for InstructureCon

InstructureCon

InstructureCon 2017: Culture as a competitive weapon

By Phil Hill. Posted on August 21, 2017

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While D2L and Blackboard are showing real improvements lately, the Canvas LMS also continues to get better; while others seek to learn how to listen to customers, that’s been part of Instructure’s culture from day one.

Instructure: Accelerating growth in 3 parallel markets

By Phil Hill. Posted on July 13, 2015

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I’m not sure which is more surprising – Instructure’s continued growth with no major hiccups or their competitors’ inability after a half-decade to understand and accept what is at its core a very simple strategy. Despite Canvas LMS winning far more new higher ed and K-12 customers than any other vendor, I still hear competitors claim that schools […]

InstructureCon: Canvas LMS has different competition now

By Phil Hill. Posted on June 19, 2014

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For the first few years of the Canvas LMS, Instructure’s core message was ‘Canvas is better than Blackboard’. This positioning was thinly veiled in the company’s 2011 spoof of the Apple / 1984 commercial and even hitting the level of gloating in a company blog commenting on Blackboard’s strategy reversal in 2012. Instructure made their name by being […]

Cisco Networking Academy Selects Canvas as New LMS to Replace Homegrown System

By Phil Hill. Posted on June 15, 2012

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It’s summertime, so the LMS news continues . . . Cisco Networking Academy, which bills itself as the “world’s largest classroom” with over 1 million students in 165 countries, announced that the program has selected Instructure’s Canvas as its new LMS, replacing a homegrown system in use for over 15 years. The initial announcement was […]
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The views expressed here are solely my own and may or may not reflect those of my employer.