Before I get started, let me just say that Phil can vouch for the fact that I had already planned to use “Pets.com” in the title of this post before MIT Technology Review used it in their article on Minerva. As we’ll see, there are reasons to reach for that particular analogy at this particular moment in educational technology.
Anyway, it’s an uncomfortable truth for educational folks that one of the principal innovations of the xMOOC is the store front. It is the ability to find courses in a catalog. If you look at what Coursera is right now from a platform perspective, it is primarily a store front on top of an LMS. The same could be said of edX. And as Phil and I have both written about recently, this is also the primary innovation in Instructure’s Canvas Network. I don’t expect that innovations in MOOC platforms to stay confined to the store front in the long run; for example, Daphne Koller, the co-CEO of Coursera, is also a leading expert in Bayesian machine learning. I think the scale of usage will drive other innovations. But right now, it’s the store front that is the most obvious differentiator between an LMS and a MOOC platform. As we game out which of the various xMOOC entrants will be successful, it’s important to understand how the store front works and the degree to which the growth of one dominant platform could impact the ways that colleges and universities function. I think there are at least three possibilities.