In what has to be the softest launch ever, McGraw Hill has been quietly talking about their new personalized learning authoring system. If you ask them when it will be available to all customers, they will tell you “right now.” But since it doesn’t even have a name yet, I’m not sure how customers would ask for it. They occasionally refer to it as their “learning science platform,” but that’s not really its name.
Here’s a dirty little secret: The “new” authoring platform is essentially a publishing front end for their SmartBooks platform. Not only is it interesting in and of itself; it also gives us some indication of one direction that the textbook publishing industry could go. (By the way, they don’t like to be called “textbook publishers” anymore. I guess the industry needs to come up with a new name for that too.)
I was able to get a quick overview of the platform from McGraw Hill’s Chief Digital Officer Stephen Laster and SVP Zach Posner.