Date: November 18th, 2019
Chief Accountability Officer
Co-Founder and CEO
Professor of Research Methodology
University of Pittsburgh
Senior VP for Student Success
Georgia State University
Higher ed administrators are likely familiar with “summer melt” – the phenomenon in which students are admitted to college, accept, but never show up on campus. It most often impacts first-generation college students who run into challenges during the enrollment process—often bureaucratic ones, like getting a health form or a parental signature—and don’t have the support they need to overcome the hurdle.
In 2017, the AI developer AdmitHub partnered with researcher Lindsay Page and their customer Georgia State University to prove that AI chatbots could help reduce summer melt. The results of their randomized controlled trial speak for themselves: the chatbot helped Georgia State to reduce summer melt by more than 20 percent.
The study has value for any university looking to reduce summer melt and help students persist in their degree, regardless of whether or not they already use AI or chatbots on campus.