Yesterday morning Barnes & Noble Education, the owner of 743 college bookstores and related services, announced the acquisition of LMS provider LoudCloud Systems for $17.9 million in cash. LoudCloud provides a traditional LMS for general higher education and K-12 needs, and they are best known for their customer Grand Canyon University, a for-profit provider and partial investor. LoudCloud from the beginning touted a modular approach to learning management systems, and one of their key modules is LoudBooks, an “adaptive and social” eReader of digital course materials. More recently, LoudCloud entered the competency-based education (CBE) market by releasing FASTRAK, an LMS specifically designed for CBE programs.
According to LISTedTECH data, LoudCloud is used in a half dozen colleges and university accounts in the US, although these are mostly for-profits with multiple campuses.
I have long heard discussions that LoudCloud was looking for an exit, so the acquisition of the company is not a surprise, per se. But why Barnes & Noble Education? I think that timing of the announcement helps answer that question.
