Schoology, a social cloud-based LMS known mostly used in the K-12 market, has set its sights on expanding into the higher education market using their recent $32 million funding round. Last January, Colorado State University’s Global Campus selected Schoology to replace Blackboard Learn, yet the market impact of this decision was limited, partially due to the non-traditional nature of the online-only campus. What Schoology has needed to gain more market credibility and awareness is a second set of higher ed institutions selecting Schoology in an open competition. Enter Wheaton College in Illinois, which recently selected Schoology as its new LMS. This is the most significant new selection that I have seen.
I interviewed CIO Wendy Woodward from Wheaton to find out more on the nature of this decision. For context, Woodward became Wheaton’s CIO in January 2015, moving from her previous job at Northwestern University. Based on her listening tour to understand campus needs, the decision to replace the LMS was listed near the top of the list. Given Northwestern’s recent move to Canvas, Woodward related that there was a common assumption that Wheaton would do the same. The faculty committee fully went through the evaluation process, however, and ended up selecting Schoology after inviting responses from 10 different solutions. The campus has already begun pilots and plans to be fully migrated to the new system by Fall 2016. (more…)
Yesterday morning Barnes & Noble Education, the owner of 743 college bookstores and related services, announced the acquisition of LMS provider LoudCloud Systems for $17.9 million in cash. LoudCloud provides a traditional LMS for general higher education and K-12 needs, and they are best known for their customer Grand Canyon University, a for-profit provider and partial investor. LoudCloud from the beginning touted a modular approach to learning management systems, and one of their key modules is LoudBooks, an “adaptive and social” eReader of digital course materials. More recently, LoudCloud entered the competency-based education (CBE) market by releasing FASTRAK, an LMS specifically designed for CBE programs.
According to LISTedTECH data, LoudCloud is used in a half dozen colleges and university accounts in the US, although these are mostly for-profits with multiple campuses.
I have long heard discussions that LoudCloud was looking for an exit, so the acquisition of the company is not a surprise, per se. But why Barnes & Noble Education? I think that timing of the announcement helps answer that question.
A while back, I wrote a rant about why LMSs fail to evolve. It got some…notoriety. Since Phil and I are now writing a bi-weekly column for the Chronicle‘s new Re:Learning section, I thought I’d try trimming down the piece and rewriting it for a general audience. It was an interesting exercise. On e-Literate, we have the luxury of writing pieces that are as long as we want them to be and of assuming that our audience is pretty knowledgeable about a wide range of tech issues. We can also choose to target different subgroups of our audience with each post. Honestly, there have been times when I’ve written a post that was primarily intended to persuade one (influential) person, although I always try to make my posts interesting to a broader range of people. When we write for the Chronicle, we are always writing for a broad audience of non-techies, and we have to keep our ideas small and focused enough that we can adequately express them in 1500 words or less. But to the degree that we succeed, we have an opportunity to be ambassadors for ed tech issues to broader academia.
Since many of you play that role of ambassador every day, I’d be grateful for your feedback. If you have a moment, please go read the article at the Chronicle and then come back here and comment on it. Did I pick the right aspects of the issue to focus on? Do you think this piece would resonate with your campus stakeholders? Would it be helpful to you in your conversations at work?
That’s an interesting question, as it should give insight into whether schools are unusual in how long or short they’ve been using one solution. It should also give some insight into the market itself.
After Monday’s post on my confusion with Blackboard’s overall Learn strategy, I thought I would follow up with a reminder that there is one really important area where there are strong early signs that Blackboard is doing something right in a very important area: learning analytics. Learning analytics is one of those areas where there are many, many people talking and very few who are actually making sense. Blackboard has been hiring people that I usually call up when I have learning analytics questions and want to talk to somebody whose answers will actually make sense. To start with, they hired John Whitmer, who I have praised on this blog before. To get a flavor of who he is, here’s a talk that he gave when he was still back working at CSU:
If you’ve heard John give a talk post-hire (as you will have a chance to do a little later in this post), you’ll know that he is just as straight-talking, funny, and insightful now as then. And from our observations both at BbWorld 2015 and since, he appears to be in a position of significant influence within the company.
More recently, the company has hired Mike Sharkey to run their whole analytics group as part of their acquisition of his company, Blue Canary. Like John, he is one of those all too rare people who is both very good at explaining how learning analytics work and very comfortable calling BS on hype. It was a little tougher to find a recording of one of Mike’s talks for some reason, but here’s one of him when he was at the University of Phoenix:
Also recently, the company acquired X-Ray, a learning analytics product that was developed for Moodle and that Blackboard eventually intends to make available for Learn. Although the product itself is interesting, one of the motivations for the acquisition was that it included creator Sasha Dietrichson. I haven’t met Sasha yet but he has a reputation similar to that of John and Mike. I actually had the pleasure of attending Blackboard’s international launch event for X-Ray. I held off blogging about it because, in my opinion, the product still needed a little polish as of that event, but it’s worth bringing up in this context. You can see the whole event, including John’s presentation of the product, here:
(I recommend that you fast forward past the annoying animated commercial at the beginning.)
We haven’t yet seen these hires bear fruit in big ways (except arguably with X-Ray for the Moodle customers), but there are all the early indicators of a coherent investment in an analytics strategy that could turn into a major differentiator. So far, most of Instructure’s analytics work has been limited to making data available for others to use. And the last time we checked, D2L’s analytics strategy was stuck in the mud (although we are overdue for an update in that department and will be looking into it again soon). Furthermore, one major advantage of the new Learn SaaS architecture is that it provides infrastructure for learning analytics that would just not be possible on the older architecture. It’s hard for the company to tout that now when they don’t yet have products that show off the benefits. There is little question at this point that Blackboard grossly underestimated the amount of time it would take them to get the new architecture ready for prime time.
It’s possible that part of what we are seeing going on with Blackboard’s communications…er…strategy is that their product announcements (if, indeed, Ultra is a product) were so far out in front of delivery of any demonstrable benefits that it’s hard for anyone to explain the point of them without sounding completely pie-in-the-sky. Jay Bhatt felt a need, for whatever reason, to make grand pronouncements about how Blackboard was going to “transform education.” We criticized him for those comments at the time, but it’s looking increasingly likely that the damage he did through this penchant for grandiosity was more far-reaching than we imagined. But my larger point here is that, when I say that I am confused about what is going on in Blackboard, I really mean it. There may yet be a baby floating in this tub of stinky bathwater.
The good news is that Blackboard, after going quiet for a while, is out giving updates again. The bad news is that the more they talk, the less I understand. A year and a half ago, I thought that I understood their Ultra strategy and had a pretty good guess about their odds of executing it. Last summer, I felt much less sure about the execution but still reasonably comfortable that I understood the basic strategy. Now, after Phil’s update on their strategy, I am forced to admit that I understand what is happening in Blackboard right now about as well as I understand what is happening in the Republican Presidential primary. I’m generally pretty good at following this stuff, and even I have lost the thread. The messaging has gotten so garbled that I have lost confidence in my understanding of the company’s product vision and strategy.
I was planning to write a descriptive post about the new UNC Learning Technology Commons, but there is already some excellent coverage. UNC’s Matthew Rascoff wrote a blog post on Medium that captures the basics quite well:
A compelling recent report from EDUCAUSE proposes that the “Next Generation Digital Learning Environment” will be based on a “‘Lego’ approach,” in which “components … allow individuals and institutions the opportunity to construct learning environments tailored to their requirements and goals.” The authors, Malcolm Brown, Joanne Dehoney, and Nancy Millichap, envision an app-like ecosystem of interoperable ed tech tools, each of which does one thing well, rather than the monolithic collection of functionality that is the learning management system.
Today, with the launch of the UNC Learning Technology Commons, the University of North Carolina system is taking a step in the direction of this more modular, flexible, and learner- and educator-centered approach.
We’re reimagining the way university faculty and staff buy the ed tech they need to help their students learn. Our goal is to empower educators with the best instructional tools available — in the classroom or online.
The UNC Learning Technology Commons is a system-wide effort to curate an annotated catalogue of digital learning products available for accelerated purchase by the 20,000 faculty members of the UNC system, and to build a community of educators who share (anonymized, aggregated) learning outcomes and user experiences with those products.
