Update (2/15/13): Per Apollo Group, the billion-dollar investment mentioned in the Chronicle article (quoted below) refers to total infrastructure – not just the learning platform itself. The total infrastructure includes new CRM, portal, and administrative systems.
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Earlier this week I wrote about the new patent awarded to the University of Phoenix (the for-profit institution owned by the Apollo Group) for the activity stream within their new online learning platform. The patent gives us a glimpse into a billion-dollar bet that Phoenix is making on this next-generation LMS that will power their move into adaptive learning.
The University of Phoenix has always been known for using a homegrown LMS, which is understandable given the large size (360,000 students) of the school. In 2009, Phoenix began investing in a completely new learning platform as part of the “Learning Genome Project”. While the company has traditionally been reluctant to describe its internal systems, starting with the 2010 EDUCAUSE conference Phoenix began sharing more information on this project.
The promise of adaptive learning
Steve Kolowich at Inside Higher Ed wrote an article on the new learning platform in October 2010 based on information shared by Phoenix’s Director of Data Innovation.



