Mike Sharkey’s recent post on the Blackboard blog site, “Analytics isn’t a thing,” triggered by an epiphany he had while reading the latest NMC Horizon Report, suggests that we might finally be seeing a maturation in the much-hyped analytics space. Rather than viewing analytics as a product category in and of itself, Mike concludes that the market is finally embracing analytics as a tool that can help solve discrete problems in specific situations. He writes:
“My point is that we shouldn’t be “selling analytics” and customers shouldn’t be looking to “buy analytics.” Analytics isn’t a thing. Analytics help solve problems like retention, student success, operational efficiency, or engagement.”




