Out: the three M’s – Marc Maloy, Misty Frost, and Mitch Macfarlane. In: Bjorn Erikkson and Dan Goldsmith. Question: How will Instructure handle the latest executive changes?
Instructure, maker of the Canvas (higher ed and K-12 markets) LMS and Bridge (corporate learning market) LMS, held their Initial Public Offering today. Prior to the IPO, Wall Street analysts focused on the company’s growth, its large losses, and the challenges of the education market. The company was priced on the lower end of its […]
Phil started his last post with the following: I’m not sure which is more surprising – Instructure’s continued growth with no major hiccups or their competitors’ inability after a half-decade to understand and accept what is at its core a very simple strategy. Personally, I vote for Door #1. As surprising as the competition’s seeming sense […]
I’m not sure which is more surprising – Instructure’s continued growth with no major hiccups or their competitors’ inability after a half-decade to understand and accept what is at its core a very simple strategy. Despite Canvas LMS winning far more new higher ed and K-12 customers than any other vendor, I still hear competitors claim that schools […]
For the first few years of the Canvas LMS, Instructure’s core message was ‘Canvas is better than Blackboard’. This positioning was thinly veiled in the company’s 2011 spoof of the Apple / 1984 commercial and even hitting the level of gloating in a company blog commenting on Blackboard’s strategy reversal in 2012. Instructure made their name by being […]
You may have seen this week’s announcement from Instructure of their new Canvas Network to support MOOCs and other open courses. Blackboard has already been dipping its toe in this water, having had Curtiss Bonk run a MOOC on CourseSites. I also find it significant that Blackboard (somewhat awkwardly) made an attempt to remind the market […]
I have gotten a lot of email from folks who moved to Moodle (often from Blackboard CE) because they wanted to get away from Blackboard and they thought that open source was “safe.” In my first post on the announcements, I noted there are reasons to believe that Moodlerooms customers may do just fine under […]