Based on our recent publication of market share data and graphics, we have had multiple requests to share similar data by enrollment. In Friday's post I shared a non-traditional view of the LMS market based on the percentage of institutions within small, medium, and large enrollment bands for North America (US and Canada) and Europe. This view gave some interesting insights, particularly with large positive correlation (Canvas) and negative correlation (Moodle) between enrollment bands and market share in North America. Meanwhile, there were other LMS solutions (D2L and Sakai in particular) that have fairly consistent distribution in market share.
For this second view, instead of showing percentage of institutions within each enrollment band, the data is aggregated for all North American institutions and scaled by each institution's official enrollment data (e.g. the US data is from IPEDS). The net result shows the percentage of enrollments across the region that have different LMS solutions as their primary system at their school. As always, the underlying data for these market share studies is provided by our partner LISTedTECH.
- For North American Higher Education, Blackboard Learn at 39% is still in first place, Canvas is second at 25%, D2L Brightspace is third at 15%, Moodle is fourth at 13%, and Sakai is fifth at 4%.
- It has been widely reported when just looking at percentages of institutions that Moodle has long been the second most-used system in North America, but in this view both Canvas and D2L Brightspace have a larger market share.
It is useful to look at different views using institutional and enrollment metrics to get a deeper understanding of the academic LMS market dynamics.